Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / Renée Mauborgne ; W. Kim (2005)

Public ISBD Titre : Blue ocean strategy: how to create uncontested market space and make the competition irrelevant Type de document : Ouvrage Auteurs : Renée Mauborgne, Auteur ; W. Kim, Auteur Editeur : Boston (Massachusetts) : Harvard Business Review Press Année de publication : 2005 Importance : 240 p. ISBN/ISSN/EAN : 978-1-59139-619-2 Langues : Anglais (eng) Catégories : [Motbis 2025] entreprise [Motbis 2025] gestion de l'entreprise [Motbis 2025] planification [Motbis 2025] segmentation du marché [Motbis 2025] stratégie d'entreprise Note de contenu : Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant [Ouvrage] / Renée Mauborgne, Auteur ; W. Kim, Auteur . - Boston (Massachusetts) : Harvard Business Review Press, 2005 . - 240 p. ISBN : 978-1-59139-619-2 Langues : Anglais (eng) Catégories : [Motbis 2025] entreprise [Motbis 2025] gestion de l'entreprise [Motbis 2025] planification [Motbis 2025] segmentation du marché [Motbis 2025] stratégie d'entreprise Note de contenu : Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
DOC-00000583	VF-1103	Livre	Salle de lecture	Documentaires	Disponible

The Little Black Book of Innovation: How It Works, How to Do It / Scott D. Anthony (2011)

Public ISBD Titre : The Little Black Book of Innovation: How It Works, How to Do It Type de document : Ouvrage Auteurs : Scott D. Anthony, Auteur Editeur : Boston (Massachusetts) : Harvard Business Review Press Année de publication : 2011 Importance : 304 p. ISBN/ISSN/EAN : 978-1-4221-7172-1 Langues : Français (fre) Catégories : [Motbis 2025] innovation technologique [Motbis 2025] stratégie d'entreprise Index. décimale : Note de contenu : Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps: • Finding insight • Generating ideas • Building businesses • Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses. The Little Black Book of Innovation: How It Works, How to Do It [Ouvrage] / Scott D. Anthony, Auteur . - Boston (Massachusetts) : Harvard Business Review Press, 2011 . - 304 p. ISBN : 978-1-4221-7172-1 Langues : Français (fre) Catégories : [Motbis 2025] innovation technologique [Motbis 2025] stratégie d'entreprise Index. décimale : Note de contenu : Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps: • Finding insight • Generating ideas • Building businesses • Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
DOC-00000438	VE-5053	Livre	Salle de lecture	Documentaires	Disponible

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