Sustainability of Fresh Fruit Certifications : Willingness to Pay Measures / LU JANE ; CHEN HUNG-YI ; MING-LI CAREY ; CHANG WEI-HSIEN in Journal of Sustainable Agriculture *, Vol.33, n°6 ([01/09/2009])

Public ISBD [article]  inJournal of Sustainable Agriculture * > Vol.33, n°6 [01/09/2009] . - 690 - 700 Titre : Sustainability of Fresh Fruit Certifications : Willingness to Pay Measures Type de document : Article Auteurs : LU JANE ; CHEN HUNG-YI ; MING-LI CAREY ; CHANG WEI-HSIEN Année de publication : 2009 Article en page(s) : 690 - 700 Langues : Anglais (eng) Catégories : [Motbis 2025] consommation : économie [Motbis 2025] label de certification Note de contenu : This study analyzes sustainnability of fresh fruit certifications using consumers' willingness-to-pay measures of 12 different kinds of fruits. Consumers tended to pay higher prices for fruit certifications when retail prices of fruits were relatively high. If certified fruit were purchased for gifts, purchasinf quantities tended to be larger for fruits of high retail prices like wax apples, indian jujubes, and grapes. If cerfified fruits were purchased for household consumption, low-priced fruits like guava, honeydew, cantaloupe, pineapples, grapefruits, and papaya tended to be purchased in large quantities. Fresh fruit certifications can be sustainable if marketing strategies are well targeted to customers. [article] Sustainability of Fresh Fruit Certifications : Willingness to Pay Measures [Article] / LU JANE ; CHEN HUNG-YI ; MING-LI CAREY ; CHANG WEI-HSIEN . - 2009 . - 690 - 700. Langues : Anglais (eng) in Journal of Sustainable Agriculture * > Vol.33, n°6 [01/09/2009] . - 690 - 700 Catégories : [Motbis 2025] consommation : économie [Motbis 2025] label de certification Note de contenu : This study analyzes sustainnability of fresh fruit certifications using consumers' willingness-to-pay measures of 12 different kinds of fruits. Consumers tended to pay higher prices for fruit certifications when retail prices of fruits were relatively high. If certified fruit were purchased for gifts, purchasinf quantities tended to be larger for fruits of high retail prices like wax apples, indian jujubes, and grapes. If cerfified fruits were purchased for household consumption, low-priced fruits like guava, honeydew, cantaloupe, pineapples, grapefruits, and papaya tended to be purchased in large quantities. Fresh fruit certifications can be sustainable if marketing strategies are well targeted to customers.

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
REV-00001505	Vol. 33, n°6 [01/09/2009]	Revue	Archives sur place	Documentaires	Disponible

---

1 (1 - 1 / 1) Par page : 25 50 100 200