| Titre : |
Strategic Management |
| Type de document : |
Ouvrage |
| Auteurs : |
N Chandrasekaran, Auteur ; PS Anathanarayanan, Auteur |
| Editeur : |
Oxford : Oxford University Press |
| Année de publication : |
2012 |
| Importance : |
621 p. |
| ISBN/ISSN/EAN : |
978-0-19-807079-5 |
| Langues : |
Anglais (eng) |
| Catégories : |
[Motbis 2025] cycle économique
[Motbis 2025] direction de l'entreprise
[Motbis 2025] étude de cas
[Motbis 2025] gestion de l'entreprise
[Motbis 2025] responsabilité
[Motbis 2025] stratégie d'entreprise
|
| Index. décimale : |
|
| Note de contenu : |
The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management.
Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies. |
Strategic Management [Ouvrage] / N Chandrasekaran, Auteur ; PS Anathanarayanan, Auteur . - Oxford : Oxford University Press, 2012 . - 621 p. ISBN : 978-0-19-807079-5 Langues : Anglais ( eng)
| Catégories : |
[Motbis 2025] cycle économique
[Motbis 2025] direction de l'entreprise
[Motbis 2025] étude de cas
[Motbis 2025] gestion de l'entreprise
[Motbis 2025] responsabilité
[Motbis 2025] stratégie d'entreprise
|
| Index. décimale : |
|
| Note de contenu : |
The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management.
Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies. |
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